Para Aigle: an online parapharmacy on WooCommerce

Context

Para Aigle is a parapharmacy that wanted to sell its care catalog online: body, face, hair, baby and mother, with several hundred products, well-known brands and regular promotions. The team manages products and prices itself every day; it needed a tool it could run without a developer.

Need

A clear catalog, browsable by category and by brand, with price filters and instant search. Complete product pages and a cart that goes straight to checkout. Promotion banners that are easy to change, a module to highlight offers and simple stock management. All of it fast on mobile, where most visits happen.

Solution

We built the store on WordPress and WooCommerce, with Elementor so the team can edit content pages and banners itself. The catalog is organized into categories and subcategories, with a price filter, a category list in the sidebar and sorting by newest, price and popularity. Search returns results as you type.

Product pages show the price, promotions with the original price struck through, availability and related products. The checkout is reduced to the essentials. Seasonal offers are highlighted on the home page with banners the team swaps in a few minutes.

Stack

WordPress, WooCommerce, Elementor, custom theme for the brand identity, image optimization and caching.

Result

The store is live with its full catalog, categories, filters and promotions. The Para Aigle team manages products, prices, stock and banners on its own, and the site also serves as a showcase for the physical parapharmacy.